How to generate Leads - Berkeley Case

Aug 23, 2024

Berkeley Group Logo

At our digital agency, we pride ourselves on implementing effective and scalable marketing strategies that drive results for our clients. One such success story is our work with Berkeley Group, a renowned British property developer and house-builder. Listed on the London Stock Exchange and a constituent of the FTSE 100 Index, Berkeley Group has been a leading force in the UK's real estate market.

The Challenge

Berkeley Group sought a partner to elevate their digital presence and efficiently generate investor and buyer leads for their property developments across the UK. The real estate market is highly competitive, and Berkeley Group required a tailored, strategic approach to reach high-quality prospects. Our goal was to help them increase lead generation, improve lead nurturing, and streamline appointment setting—all while maintaining their brand image.

Our Solution: A Targeted Marketing Strategy

Our team devised a customized marketing strategy that focused on delivering results through multiple channels. The approach combined both lead generation and lead nurturing tactics to target high-potential investors and buyers.

Here's how we did it:

  1. Lead Nurturing Systems: We developed efficient and creative lead nurturing systems that allowed Berkeley Group to continuously engage potential buyers and investors. By crafting a steady stream of communications through digital platforms, we helped sustain the interest of prospective leads, turning cold prospects into warm opportunities.

  2. Event Advertising: To maximize exposure, we supported event advertising efforts for Berkeley Group’s promotional events, ensuring potential leads were effectively reached and encouraged to take the next step in their buying journey.

  3. Strategic Advertising in APAC: Understanding the global appeal of Berkeley Group’s developments, we implemented lead generation and advertising campaigns in the APAC region. By utilizing platforms tailored to these international markets, we helped expand Berkeley Group's reach beyond the UK.

Results: Over 5,000 Buyer Leads Generated

Through our comprehensive and targeted approach, we achieved impressive results. By optimizing ad campaigns, setting up nurturing sequences, and employing strategic event promotion, we successfully generated over 5,000 buyer leads for Berkeley Group's UK property developments.

Our ongoing collaboration with Berkeley Group demonstrates the importance of a flexible and adaptive marketing strategy. Our team continues to work with them to explore new lead generation opportunities and refine existing digital marketing efforts for sustained success.

Conclusion

As a trusted digital agency, we understand that every client has unique needs. Whether you're looking for enhanced lead generation, lead nurturing, or international event advertising, we have the expertise to create a marketing strategy that will help you achieve your business goals.

If you're ready to take your digital marketing to the next level and generate measurable results, contact us today.